Insights

Latest Insights

Insights fuel innovation at Triocto as our data scientists are continually searching, sifting and sorting through data. In this blog list, we share our insights with business owners, competitors and anyone else who wants to learn.

4 Ways to Reduce the Bounce Rate of Your Website

February 25, 2021 | Ken Button

Bounce rate is an important SEO parameter, one that many webmasters often misunderstand, particularly those who don’t have much experience with it. Read this post to understand the role of bounce rate for web traffic and SEO and four ways to reduce it down.

Optimize Your Google My Business Listing: A Brief Guide

February 9, 2021 | Kyle Dudgeon

Read this post to learn how you can optimize your Google My Business Listing and why do you need to do it.

4 Digital Marketing Trends to Look Out for in 2021

January 26, 2021 | Nick Klein

Digital marketing will retain its leading position this year as well due to the rapid digitization followed by the pandemic. What will be the digital marketing trends for 2021, and how and why they have got so much prominence?

Four Reasons Why You Should Care About SERP

January 13, 2021 | Nick Klein

Search Engine Result Page (SERP) is the Google page that appears on your screen when you run a search query. In other words, you input a query (a keyword or phrase), and Google returns it with SERPs. Users don't have to be mindful of what SERPs are, how they work, and why they are important. However, an enterprise trying to establish its digital footprint must know all about them.

How Small Businesses Can Survive the COVID-19 Economy

December 10, 2020 | Nick Klein

Learn about COVID-19's impact on small businesses and the steps they can take to make the best of the changing business landscape in the COVID-19 economy.

4 Reasons Why Your Website Is Not Generating Leads

November 25, 2020 | Kyle Dudgeon

Every business wants to have a website that can let it put across its product and services to visitors and subsequently turn them into customers. However, statistics suggest that most websites fail to perform that crucial function of turning visitors into leads. In this article, we will discuss why a website might not offer good lead generation.

4 Ingredients of Building Successful Online Brand

November 18, 2020 | Nick Klein

The online commercial landscape is thriving with activity. Every enterprise, irrespective of its size, is trying to win the online territory. If you own a small-to-medium scale business and want to stand out among your competitors, you need to build a powerful online brand.

4 Customer Retention Strategies for Your E-Commerce Venture

October 28, 2020 | Nick Klein

Want to improve your online store’s bottom line by retaining your consumer base? Read this post to learn ways to improve the customer retention of an e-commerce gig.

How to Show Up on the First Page of Google: A Quick Guide

October 14, 2020 | Kyle Dudgeon

Gone are the days when people would memorize the URL of a website and type it out in the browser to access it. Today, most websites are discovered and accessed through the search engine (read: Google). Therefore, if a business wants to conquer the digital world, it has to improve its visibility on Google search results.

The Importance of Using Long-Tail Keywords

September 29, 2020 | Kyle Dudgeon

SEO tactics have come a long way in the last decade or so, especially with the utilization of keywords. From keyword stuffing to keyword densities and now long-tail keyword sparkling, different keywords strategies have yielded required optimization results at different times. Today, use of long-tail keywords is a preferred best practice in the SEO market. If you are revamping your optimization and content creation strategy, you need to make sure it centers on long-tail keywords.

5 SEO Misconceptions You Should Address Right Now

September 22, 2020 | Kyle Dudgeon

Search Engine Optimization (SEO) is a set of practices you do to improve your rank on Search Engine Page Results (SERPs), get more visibility, and increase organic traffic on your webpage. Every business and enterprise that has an online front needs to work on SEO. Over the years, SEO practices have undergone many transformations and tweaks due to improvements and changes in Google’s search algorithms.

Web Stories Are the Future of Marketing, Today

September 15, 2020 | Ken Button

Web Stories are the newest, sexiest and highly effective way businesses can use to communicate their narrative by placing the user first.

Does on Page SEO Still Matter in 2020

August 13, 2020 | Ken Button

Read this post to find out how on-page SEO matters for improving the online visibility of a website in 2020.

A Short Guide for Improving the Loading Speed of Your Website

August 6, 2020 | Nick Klein

Do you want your website to load in a fraction of a second? Read this post to learn how you can improve the loading speed of your webpages.

AMP vs. Wordpress

July 20, 2020 | Ken Button

Accelerated Mobile Pages (AMP) is an open-source HTML framework developed by Google to help webmasters optimize their websites for mobile devices. WordPress is a Content Management System that also allows users to build their websites on its platform. If you are new to web development and don’t know the difference between AMP and WordPress websites and their upsides and downsides, continue reading. We are going to have a comparative overview of WordPress AMP websites.

Why You Should Use a Digital Marketing Company in 2020

July 7, 2020 | Kyle Dudgeon

Businesses from every industry and sector have realized the importance of digital marketing. However, the jury is still out on whether they should do it on their own or hire a digital marketing company. If you are in a bind and can’t decide what path to take, then read on. We are going to discuss why it is better to get digital marketing experts onboard instead of relying on your in-house resources.

AMP

February 18, 2020 | Ken Button

Accelerated Mobile Pages or AMP for short, is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users. Websites using AMP are providing the best user experiences the web has ever seen. AMP websites help improve search results, get more website traffic and have higher conversion rates than traditional websites all other things being equal.

Should You Buy the New Dji Mavic Mini

November 21, 2019 | Nick Klein

This is the question of the day, with the release of the new DJI Mavic Mini earlier this month. Fortunately, some of us have already gotten our hands on the drone by DJI and are happy to share our experiences, so you can decide if the Mavic Mini is a good fit for YOUR drone arsenal.

Machine Learning Marketing

August 18, 2019 | Ken Button

Machine Learning is a new way of explaining our wants to computers and getting better answers. To get the computer to do something for us in traditional computing, we had to explicitly instruct computers what to do when something happens, whereas Machine Learning allows us to ask questions to computers without explicitly defining the answer ahead of time, allowing us to get answers we did not know or couldn't have known without applying Machine Learning technology.

Progressive Web Apps

August 6, 2019 | Ken Button

The Future of the Web - Today. The very best of mobile websites and native mobile apps combined into one. Progressive Web Apps are showing staggering improvments in conversions. Progressive Web Apps are reliable, super fast and engaging.

Website Success Is Planned

July 15, 2019 | Ken Button

It's important to define concisely what makes your new website a success, as every business is different. This often overlooked and or undervalued question is why most websites fail to produce a return on investment for businesses.

The Impact of Drones

June 25, 2019 | Nick Klein

It goes without saying that the technological growth in the drone industry is having sweeping effects across all types of industries. From real estate to agriculture, drones are changing the way businesses operate. These new technologies present many new challenges, but just as many opportunities.


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