The online commercial landscape is thriving with activity.
Written by Nick Klein
Published on Wed, Nov 18, 2020, Last Updated on Wed, Nov 18, 2020
The online commercial landscape is thriving with activity. Every enterprise, irrespective of its size, is trying to win the online territory. If you own a small-to-medium scale business and want to stand out among your competitors, you need to build a powerful online brand.
This post will walk you through some of the elements that help you create a successful online brand.
Share Your Story
Nothing can develop and boost a brand like a good story that outlines the business’s history and values. A short video documentary with a mix of engaging visuals and gripping narration should tell your brand story across all relevant online platforms. A story makes a good impact on the audience because of its human element that resonates with many people.
Have a Strong Visual Identity
Slogans, bylines, and catchphrases are all important to establish a strong brand. However, you also need to double down your visual presence for successful online branding. We all know how much online audience has become used to the consumption of visual content.
To get their attention and leave an impression, your enterprise needs to boast a stunning logo and an interesting color scheme. It is also essential that all the online fronts of the business are synchronized with that logo and color scheme. From Mastercard to Target and Apple to Nike, you can find many examples where a simple logo with no message and caption epitomizes the entire brand.
Make a Difference with Customer Service
In today’s competitive market, good customer service often acts as a tiebreaker among two businesses offering the same set of products and services. Good customer service also becomes a strong brand identity pointer in the online world. Whether your business is product or service-based, make sure that you attend your customers online to guarantee satisfaction. Brand building through good customer service is a slow process. However, such branding stands its ground for a long time.
Have a Socially Aware and Responsible Social Media
If you want to turn your business into a successful online brand, you need to play your social media cards very carefully. Apart from projecting your business with fun and edgy vibes, you also need to make sure that your audience doesn’t consider you an oblivious and arrogant brand. You need to be very socially aware and responsible while curating your social media content.
Nike is a great example to follow in this regard. The apparel and footwear giant never misses a beat when it comes to social messaging in its online campaigns. These campaigns reinforce the support for the social issue at hand, making its brand more desirable among customers who prefer socially responsible businesses.
TRIOCTO can help you create a successful online brand with its brand development experts. From managing your social media to creating a strong visual identity, we can help you with every step of successful online brand building. TRIOCTO can also assist your business with a range of other digital services such as SEO, online reputation management, and secure web-hosting so your business can stand out among competitors.