Reducing the bounce rate is an important SEO activity
Written by Nick Klein
Published on Thu, Feb 25, 2021, Last Updated on Thu, Feb 25, 2021
Bounce rate is an important SEO parameter, one that many webmasters often misunderstand, particularly those who don’t have much experience with it. Before we start discussing ways to reduce bounce rate, it is imperative to briefly define it in light of what Google says.
Bounce rate is essentially the percentage of single-page visits. If one says their website has a bounce rate of 60%, it indicates that 60 out of 100 people leave their website from the landing page without exploring other pages and sections.
In other words, a higher bounce rate suggests that people are not interested in your website. From a business standpoint, a higher bounce rate shows that you are not offering people what they want.
Therefore, reducing the bounce rate is an important SEO activity. Here, we will walk you through some effective measures that you can take to reduce the bounce rate of your website.
1. Keep the UI as Friendly and Responsive as Possible
The first impression might not be the last in every case. However, it certainly is when a user visits your website for the first time. If the visitor is not a qualified lead, your website’s bad UI can push them away. Bright colors, popups, multi-layered widgets, excessive parallax, bad font— many UI elements will turn a lot of web traffic into single-page visits. If you want visitors to explore your website, you have to keep your site as user-friendly as possible.
2. Easy-to-Notice and Enticing Menus and Sliders
You must make it easy for an interested visitor to further explore your website. It won’t be possible without well-thought-out menus and sliders. The landing page menu must have entries that persuade visitors to click on more pages and find out more about your business.
3. Improve the Readability of Your Content
Long sentences full of jargon and lack of personality is not the content consumers approve of. Especially if you are operating in the B2C domain, you need to keep your content short, simple, and interesting to make sure visitors don’t leave from the landing page.
4. Visible Call-to-Action
Many webmasters create very hard to notice CTA buttons in the name of creativity. Keep in mind that this creativity is of no use if it can’t help pushing the audience further in the sales funnel. Therefore, always keep your CTA buttons and boxes as visible as possible, even if you have to compromise on the page’s design and aesthetics.
While taking all of the above things into account, keep the loading speed of your webpages fast. The present-day online audience doesn’t even have a couple of extra seconds to wait for the webpage to load. They will leave the page, return to the previous site or close the tab if a page doesn’t start loading within the click’s first few instances.
TRIOCTO can help you reduce your website’s bounce rate to have better customer engagement and more conversions. Our experts can also assist you with a range of other digital services such as content management, online reputation management, and secure web-hosting so your business can improve its standing in the market.