A Short Guide for Improving the Loading Speed of Your Website

Six Quick Tips

Written by Nick Klein

Published on Thu, Aug 6, 2020, Last Updated on Wed, Nov 11, 2020

Gone are the days when people would stare on their screens to see a webpage loading fold by fold. Today, when all of us have accustomed to personal devices, handheld gadgets, and fast internet, a website has to load in fractions of a second. It has been estimated that over 40% of contemporary internet users ditch a website if it takes more than three seconds to load.

In short, you can’t get ahead of your competitors if the loading speed of your website is slow, no matter how good your services and products are and how well-curated the content on your site is. Google now also considers the loading speed of a website while assessing its ranking on relevant SERPs.

If you want to improve your website loading speed for more organic traffic and conversions, take these measures.

Compress Your Web Files

If you want to save bandwidth and improve the loading speed of your website, consider compressing its files with Gzip or any similar compressing and decompressing software. A website with compressed files loads quickly on the user’s browser since compressions improve the transmission of web files from the server to the browser.

Start Using CDN

Content Delivery Network is a collection of web serves spread across multiple geographical locations. If your website primarily entails static content, you can switch to a CDN as your website host. This way, you can prevent the loading lags happening due to enormous physical distance between the server and a user.

Utilize Caching Plugin

You can also improve the loading speed of your website by adding a caching plugin to it. These plugins essentially generate static HTML versions of your site and save them on your server. When users access your website, instead of processing heavy PHP scripts, the server returns a light static HTML version that loads quickly. You can leverage caching plugins if you have built your website on WordPress.

Make the Most of WP Minify

You can also streamline your WP websites and improve their page speed by using the WP Minify plugin. This plugin makes sure that your website is not loading multitudes of CSS and JS files simultaneously to make its loading time painfully slow. WP Minify merges all similar scripts into a single file and also delete white spaces within the script to de-clutter your website and improve its speed.

Optimize the Image Content on the Website

Images take more than half of the data loaded on any web page. If you want your webpage to load within three seconds, you need to optimize its image content as well. Use a PNG format for images that are supposed to go on a transparent background. JPEG format is good for general pictures on the site where color detailing is not that important.

Also, use CSS sprites to merge various stock photos (buttons, icons, headers, etc.) on your website into a single file to cut down HTTP requests and improve page speed.

If you want to streamline your website and improve its loading speed, get the experts of TRICOTO onboard. The company offers a range of digital marketing and web development services for all small and large enterprises so they can do better than their peers.


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