The digital marketing landscape is fickle.
Written by Ken Button
Published on Thu, Aug 13, 2020, Last Updated on Wed, Nov 11, 2020
A hot trend of marketing and advertising of one year can become an obsolete practice in the next. Search engine optimization is an integral part of digital marketing and has also undergone various revamps in the last decade or so.
Due to this continuous transformation of optimization practices, many people have started questioning the importance and relevance of on-page SEO. If you get confused regarding the role of on-page SEO due to such discussions, continue reading this blog post. We will outline why on-page SEO still matters in 2020 and will continue to matter in 2021, 2022, and beyond.
Google Weighs in Favor of On-Page SEO
Who will be a better judge than Google to decide the relevance and importance of on-page SEO? Well, the search engine giant in its report regarding how Google searches work suggests that keywords are still used by algorithms to relate and match search queries with websites.
In short, on-page SEO matters since keyword placement is an important part of it. But it is important to mention here that the use of keyword doesn’t mean stuffing it in the content. Google categorically discourages such practices. If you want to stick to good on-page SEO practices, you need to use keywords just in the right context irrespective of their density.
On-Page SEO Is Not Time-Sensitive
Whether it is off-page SEO, PPC, or paid social media marketing, all come with a certain shelf life. The link juice boasting the off-page SEO dries when the websites supporting it are de-indexed. Similarly, PPC bids let your landing page hold the top spot on the SERPs for a specified time. Advertising on Facebook, Twitter, and Instagram is also tied to duration.
Unlike all these digital marketing modes, on-page SEO comes with timeless functionality. Once you streamline content, meta details, HTML tags, and keywords, you don’t have to fiddle with the given page as long as you do not add new content to it.
On-Page SEO Puts You in Control
On-page SEO makes you in-charge of the optimization of your page. In other digital marketing maneuvers, you have to rely on other parties. That’s not the case with on-page SEO. If you want to make yourself self-sufficient in the optimization of your website in 2020, you can’t ignore on-page SEO.
On-Page SEO Makes Sure You Produce Organic Content
Gone are the days when a website would succeed in attracting users with salesy and nonsensical content. Today, visitors don’t stand a website if it goes even slightly overboard with the promotion in its content. Users in 2020 strive for organic content, and you can deliver it to them if you are taking care of your on-page SEO according to the latest Google guidelines.
When your web pages are free of keyword stuffing to find their headers and tags optimized and containing sufficient pictorial stuff, it means they are hosting organic content.
TRIOCTO can prove to be a useful partner in 2020 to improve the on-page SEO of your website. From web designing to SEO and secure web hosting to brand development, the company can help you in multiple ways to boost your business through better online promotion and visibility.