Written by Kyle Dudgeon
Published on Wed, Oct 14, 2020, Last Updated on Wed, Nov 11, 2020
Gone are the days when people would memorize the URL of a website and type it out in the browser to access it. Today, most websites are discovered and accessed through the search engine (read: Google). Therefore, if a business wants to conquer the digital world, it has to improve its visibility on Google search results.
But what defines the improved Google visibility? Without making it long and boring, we will give you a quick brief on the different tiers of Google visibility.
- Coming out as the topmost entry (also called Answer Box if the query is interrogative) for given keywords
- Appearing above-the-fold upon entering the search query
- Appearing among the top ten entries for any given keyword
If you notice, all these elite visibility tiers are on the first page of Google. Various analytical studies and surveys suggest that almost 75% of users don’t search for any keyword beyond Google’s first page. How to show up on the first page of Google to outshine your competitors? Let’s quickly go through the steps you can take.
Invest in Google Adwords
Yes, we know that it is not an organic way to improve your search engine visibility. However, it is not an illegitimate way either. Many renowned businesses use Adwords to stay on top and distinguished among their competitors. If you are strictly a product or service-oriented business, you can get above-the-fold visibility of your website for different relevant keywords by investing in Google Adwords.
If you are tight on budget or don’t want to boost visibility through paid promotion, you have multiple SEO measures to strive for Google’s first page.
Churn More SEO-Savvy Content than Your Competitors
If you have been working in a cut-throat environment where your competitors are as good with their website quality (SEO tactics) as you, you need to then focus on quantity. By quantity, we mean you need to create more optimized content than your competitors. If they are putting up two monthly blogs, you need to publish four SEO-compliant blogs. The sheer quantity of SEO-savvy content can give you an edge over competitions and shoot you up the Google ranks.
Try to Get Featured on High DA Websites
Authentic links always pay off in terms of search engine optimization. If you are determined to end up on Google’s first page, try to get featured on high DA websites. You can either do it by generating valuable content that DA websites will automatically feature for the given niche, or you can amp up your networking game to get your products and services reviewed on those websites.
Create and Streamline Your GMB Page
If you are operating in a particular geographical location, you can get to the first page of Google by focusing on local SEO. For that, you need to create your Google My Business (GMB) profile. If you already have it, claim it, and streamline it by putting all your business information useful to customers. Also, spruce it up with photos and frequent posts. A well-maintained GMB page can earn you a spot in the local-3 pack— a highlighted above-the-fold first page Google result for any localized search.
If you want your business website to show up on the first page of Google, hire the expertise at TRICOTO. We offer a range of digital marketing and web development services for all small and large enterprises. Our experts can help you with your digital marketing and SEO wizardry to power your site to the first page of Google.