Is Email Marketing Dead in 2020?

There always seems to be a new debate about whether email marketing is still relevant each year.

Written by Kyle Dudgeon

Published on Tue, Dec 22, 2020, Last Updated on Tue, Dec 22, 2020

There always seems to be a new debate about whether email marketing is still relevant each year. Some years, marketers say that it is a dying digital marketing avenue, and in others, they say that it is thriving. As a business owner, the confusion might be getting to you.

It is crucial to use the most relevant digital marketing strategies to find success in the digital age. Making the most of your marketing budget is crucial, and we understand that you want to ensure that you get the best possible returns on your investment.

To give a short answer to your question: No, email marketing is not dead. In fact, it is alive and thriving. With millions of emails being sent, the number keeps increasing. Today, we will look at some of the benefits of email marketing to determine why it can be an exceptional digital marketing channel for you.

Benefits of Email Marketing

Several advantages come with integrating a successful email marketing campaign in your digital marketing strategy.

It is the most timeless marketing channel

Emails remain crucial to your customers. Email marketing is one of the best ways to keep your digital marketing efforts relevant to your target audience. Other digital marketing channels come and go, but email marketing has maintained its relevance in over two decades.

Best Return on Investment (ROI)

When it comes to getting the best value for money through digital marketing strategies, email marketing gives you the most bang for the buck. Email marketing is well-known for generating high returns on investment, making it one of the most cost-effective options available. Email marketing generates $38 for $1 spent on it.

Great engagement

Email marketing has proven to have a better engagement rate than other digital marketing channels like social media platforms. The reason for a higher engagement is simple: A vast majority of people check their emails every day. Additionally, email marketing sends mails to specifically targeted people who are more likely to convert. If a person signs up for your email list, it might be easier to generate leads because they will want to read your emails.

It has evolved over the years

Email marketing may have been around for more than two decades, but that does not mean it has not changed over the years. With advancing technology, better marketing strategies, and evolving trends, email marketing has also come a long way.

The digital marketing channel has managed to stay relevant because marketing professionals have adapted to the changing dynamics. Emails have become more mobile-friendly to cope with the increasing use of mobiles to access emails. There are several email marketing tools that allow for easier changes to email marketing campaigns and so much more.

Capitalize on the Benefits of Email Marketing for Your Business

The future of email marketing is solid. However, it is a part of a constantly changing digital landscape. It is crucial that you stay ahead of the curve regarding digital marketing trends for email marketing strategies. If you plan to use email marketing for your business, we can help you yield the best results.

At TRIOCTO, your business can get access to a one-stop solution for all digital marketing needs. Our team is well-versed in all areas of digital marketing, and we can help you make the most of your email marketing strategies for success.

Contact Us to find out how we can help you get the most out of your email marketing strategy.


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