The Importance of Using Long-Tail Keywords

What are they and how should you be using them.

Written by Kyle Dudgeon

Published on Tue, Sep 29, 2020, Last Updated on Tue, Sep 29, 2020

SEO tactics have come a long way in the last decade or so, especially with the utilization of keywords. From keyword stuffing to keyword densities and now long-tail keyword sparkling, different keywords strategies have yielded required optimization results at different times. Today, use of long-tail keywords is a preferred best practice in the SEO market. If you are revamping your optimization and content creation strategy, you need to make sure it centers on long-tail keywords.

Here, we are going to discuss all the benefits of using long-tail keywords. But wait! Before we delve into discussing the importance of long-tail keywords, let’s introduce them briefly.

What are Long-Tail Keywords?

Long-tail keywords are essentially phrases with three or more words. These keywords reveal more about the search intent of the user. In many cases, long-tail keywords are the questions and queries that users write in search bars. The other characteristic of long-tail keywords is that they strike a perfect balance between low search volume and low keyword difficulty.

It Is Easier to Rank Higher for Long-Tail Keywords

The first and foremost reason to use long-tail keywords is that it is easier to rank higher for them. For many enterprises new to the digital medium, it is a backbreaking work to break into the SERPs’ top entries. All those businesses can rank higher for relevant long-tail keywords in lesser time because they represent a niche and experience less competition.

For instance, the keyword “best pizza” will have a pretty high search volume, and many businesses will compete for its SERP. In contrast, “best cheap pizza in New Jersey” defines a certain market segment and will face relatively little competition.

Long-Tail Keywords Matches with Users’ Search Intent

The other benefit of using a long-tail keyword in your SEO is you can match your frequency with that of the user. As mentioned earlier, a long-tail keyword gives a better picture of the user’s search intent. For instance, you can’t tell what a user searching for “SEO” wants. However, if someone is searching for “best SEO practices for food business,” you exactly know what they are looking for.

Long-Tail Keywords Offer Better Conversion Rates

When user intent is clearer and action-driven, there are better chances of conversion. Let’s use the keyword examples we used earlier to understand how this works. When a user searches for “best pizza,” it could bring up all kinds of search results, such as those for best pizza recipes, best pizza images, best pizza restaurants, etc.

But when someone is searching for “best cheap pizza in New Jersey,” you know they are in New Jersey and want to eat pizza without breaking their bank. A food joint selling pizza in New Jersey will get more conversions if it ranks for the long-tail keyword “best cheap pizza in New Jersey” instead of a generic and high-volume keyword “best pizza.”

If you want to streamline your SEO by leveraging the use of long-tail keywords, get the experts of TRICOTO onboard. The company offers a range of digital marketing and web development services for all small and large enterprises to do better than their peers. Its experts can help you find relevant long-tail keywords of your niche and rank higher for them.


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