Goals, Audio, Strategy, and Purpose
Written by Triocto
Published on Tue, Jun 9, 2020, Last Updated on Wed, Nov 11, 2020
A well formed digital strategy uses the application of digital technologies to aid in the achievement of business goals.
A digital strategy is the blueprint of how we’ll meet your business objectives.
1. Define your goals
How can the web help you achieve your business goals? Are you currently performing monthly email newsletters? Are you actively working to get mailing list subscribers? Goals need to be specific and measurable. You’d like to increase conversion rates of your website by 10% while increasing the monthly visitors by 30%. Your digital strategy must define each and every goal you’re trying to achieve, but we recommend starting off with two or three objectives.
2. Know your audience
Perform a comprehensive consumer insights report so you’re really able to speak to your audience well, at the right spots at the right times. Machine Learning has proven to be an extremely effective way of deducting great insights from large sets of data.
Machine learning for insights
At Triocto, we will use Machine Learning for consumer insights, competition analysis and for advertising campaigns.
3. Content strategy
The competition on the web is miles ahead of what it was just four years ago. It’s no longer acceptable to write an occasional blog or post occasionally to a social network. Today, businesses seeking to truly capitalize on the potential of the web realize they must be there when their target market searches, and that requires answering their questions with content.
Make your content useful and relevant to the people who are interested in your business products and or services. Opportunities result from a variety of ways when you’re consistently offering useful information to your target market.
Content for purposes
You’ll write a blog article that’s helpful to the people who would buy your products or services. You’ll create several images for the blog as well as a video, possibly.
You’ll share the new blog article to social media and use it in your monthly backlinking campaigns.
Often businesses will perform related advertising campaigns immediately after posting and sharing their new conent. In these cases, it’s a great idea to go ahead and get the ad campaign assets created for Facebook/Instagram/Google/Twitter/LinkedIn and or any other venues you’ll be advertising with as well.
Finally, if you are indeed performing related advertising campaigns, be sure to execute any necessary website work needed, such as unique campaign landing page(s) and or adding remarketing code to the site.
4. Process management with timeline
Define the processes for your content strategy and assign tasks to those involved. Set the timeline up in a shared calendar and keep accountability by using a project management software solution.
The bottom line, a failure to plan is a plan to fail.
5. Execute plan
Simply set into motion the processes you’ve outlined in your plan.
6. Track, measure, analyze, improve
Web success isn’t typically manifested quickly. Success on the web is often the result of continued positive or healthy efforts.
Allow your plan enough time to begin showing results. If things are going well, great - now try and improve them. If things are not going well, keep in mind your plan needs to be flexible if necessary.
Digital Marketers who have been doing this for decades continually find new and better ways of achieving better results.