Triocto Insights Series

Email Marketing

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Many say it is a dying marketing avenue, others say it is still thriving.

Every year the debate about email marketing arises.

As a business owner, this can be very confusing when trying to decide if it's worth it.

While many say that it is dead, email marketing is still very much alive.

It is important to use the most relevant marketing tactics on the market to date.

It is also important to get the best return on your investment (ROI).

Email marketing is timeless, and most customers still depend on emails for updates.

Emails are also a great
way to keep your
emails relevant to your
target audience.

Emails are not going to go away, they have continued to grow over the last 2 decades.

There have been plenty of other marketing channels that have come and go while email remains consistent.

Email has evolved over the years, and allows for great engagement with the
target audience.

Email marketing allows for marketers to adapt easily with the changing of
their audience.

Lastly, the return on investment for email marketing is outstanding,

Roughly $38 is made for every $1 spent on
email marketing.

So the answer is no. Email marketing is not dead. Triocto offers email marketing as well as many other services.

This story was created
by Triocto.

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